Monday, 24 March 2014 00:00
Despite of spectacular parade of brands and completely sold out venue, Playtime NY still has some work to do to achieve an iconic status, buzz and traffic intensity of its Paris and Tokyo siblings. Show’s carefully curated brands’ selection, superb style concept integrity and magical installations need to find a location and possibly reconsider dates to essentially increase traffic that was the main concern of participating brands. We definitely appreciated quality time we’ve got to spend with creative geniuses behind seriously terrific collections presented at Playtime NY, but we would have loved it even better had a charming little space equipped with power plugs had been curved out to revive our lifeless cameras and cell phones. Media Lounge, next time, maybe?
Overwhelming magnitude of ENK Children’s Club did not prevent us from spotting limelight worthy new exhibitors as well as paying prearranged visits. An attempt to bundle more sophisticated, indie brands together and away from the mainstream monstrosities of pink ruffles and boring button downs is highly appreciated. Perhaps, clear zoning, marking of fashion trends and styles and subsequent placement (by choice) of exhibitors in the most suitable location would make browsing less stressful and more productive. Bespoke – to the left, to the left… Hip – to the right, to the right… Naturally, the Media Lounge deserves a round of applauses.
Now, when we are done with logistical musing let’s move to delectable topic of key trends we’ve spotted at March 2014 editions of Playtime NY and ENK Children’s Club. Warning: lots of eye candy ahead!